Agogo Licensing Ltd. was set up in 2001, which is the youngest entity of the company group. It serves to launch and convey Agogo’s animation characters onto different kinds of licensing platforms through licensing and merchandising activities.

With home market being in China and Hong Kong, ALL works with AIL, Agogo’s TV and video distribution company, in formulating public exposure of the property on TV screens while ALL synchronizes plans and activities of all licensing and marketing partners, agents and individual licensees.

ALL is in deal with various merchandising partners, mobile content distributors, video and book publishers, distributors and retailers to make Agogo’s animation contents broadly reachable within the Chinese community. Other business capacities include style guide production, product sourcing, product design and development, prototypes manufacturing and development, catalogue production, marketing and promotional event organization.